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Claire Armstrong along with business partner and fiancé, Raj Sharma, started an entertainment branding company called SharmStrong Entertainment. Claire is an event producer, brand manager, and publicist. Raj is a very talented stand-up comic, actor, producer, and writer. SharmStrong provides entertainment branding and marketing to all sorts of brands looking to elevate their profile. They do this by producing comedy events that benefit various charities and putting these brands directly in front of new customers and in front of the media. Armstrong says she sort of fell into the industry, but looking back she can see that where she is now is an amalgamation of every job she has ever had. There was always an ability to create and produce different things that could help other people. Being behind the scenes is her primary focus and where she feels comfortable. The challenge of always providing a service that is promised and to also step up the game with each event can be challenging. However, Armstrong is confident SharmStrong Entertainment will not have a problem doing this. The company is moving into larger venues and incorporating various marketing and social media strategies that will benefit their brand partners, performers, and charities. Together, the duo has created a company that can provide a holistic approach to public relations, events, and brand management. If it’s one thing SharmStrong Entertainment has, it’s a unique and blended perspective. We cannot wait to see what’s up and coming for this company at U&C.
By Elise Grey